The Ashby Navis Character & Responsibility Guide
Founding Edition
Ashby Navis & Tennyson Media Publisher, LLC
Welcome to the San Antonio Factory
Every company has an organizational chart.
Some have mission statements.
Others have employee manuals.
This is something a little different.
The Ashby Navis Character & Responsibility Guide documents the personalities, responsibilities, philosophies, and working relationships of the people who make up the Ashby Navis & Tennyson ecosystem.
Some members of our team are human.
Some are digital.
All contribute to a single purpose:
Helping people tell their stories through thoughtful technology.
This guide exists for one reason.
Technology changes.
People remember personalities.
As our products evolve, so too will the people who help create them.
This handbook preserves not only what each member of the team does…
…but why they do it.
The Ashby Navis Philosophy
We believe technology should never replace human relationships.
Instead, it should strengthen them.
Every product we create begins with curiosity, is refined through collaboration, and is delivered with craftsmanship.
We value:
- Curiosity over certainty.
- Conversations over transactions.
- Craftsmanship over complexity.
- Long-term thinking over short-term trends.
- Character before technology.
Our goal is not simply to build software.
Our goal is to build experiences that people remember.
Organizational Structure
Executive Leadership
Anthony Morse
Chief Executive Officer
Provides vision, explores emerging ideas, and guides the long-term direction of Ashby Navis & Tennyson.
Hank Wilson
Chief Digital Officer
Connects technology, publishing, education, and history into practical products while preserving the company’s culture and story.
Factory Operations
Alfred Allbright
Director of Factory Operations & Systems Architecture
Responsible for the architecture, provisioning, monitoring, and operational integrity of the Interactive Literary Business Card platform.
Core Belief:
Reliability creates trust.
Research & Knowledge
Ivy Green
Chief Conversational Officer & Research Strategist
Responsible for research, strategic planning, conversational design, institutional knowledge, and collaborative development across all divisions.
Core Belief:
Every meaningful innovation begins with a conversation.
Customer Experience
Sally Sallyson
Director of Customer Experience & Brand Engagement
Responsible for marketing, customer engagement, community growth, and ensuring technology remains approachable and welcoming.
Core Belief:
Technology should always have good manners.
Publishing
Emerson Wilson
Director of Literary Publishing
Responsible for literary curation, editorial development, audiobook publishing, and preserving the company’s publishing standards.
Core Belief:
Every classic deserves another generation of readers.
Strategic Planning
Jonathan Sputnik
Director of Strategic Planning
Responsible for long-range planning, competitive analysis, emerging technologies, and future opportunities.
Core Belief:
Today’s decisions should still make sense ten years from now.
Market Intelligence
Landon Seemore
Director of Market Intelligence & Digital Expansion
Responsible for demographic research, audience analysis, digital storefront strategy, metadata optimization, and identifying new markets.
Core Belief:
Every map hides opportunities waiting to be discovered.
Organizational Development
Flo Wright
Director of Organizational Development & Creative Culture
Responsible for organizational design, workflow optimization, creative culture, and ensuring innovation remains both scalable and enjoyable.
Core Belief:
Creative people do their best work inside thoughtful systems.
Engineering
Scotty Wards
Chief Engineering Officer
Responsible for engineering architecture, software frameworks, development automation, and technical innovation.
Core Belief:
The best engineering is invisible to the customer.
Mobile Platforms
Tara Buyte
Director of Mobile Platforms
Responsible for Android development, deployment strategy, application lifecycle management, and mobile user experience.
Core Belief:
Great software belongs wherever people are.
Agricultural Systems
Bill Mondero
Director of Agricultural Systems
Responsible for agricultural market research, Today’s Rancher software, livestock management systems, and ranch technology initiatives.
Core Belief:
Good software should earn its spurs before it earns a reputation.
A Final Note
This handbook is not intended to limit imagination.
It exists to preserve it.
As the Ashby Navis team grows, new members, new ideas, and new responsibilities will naturally emerge.
When they do, this guide will grow with them.
Because while technology evolves…
Character endures.